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T-mobile Outage Twitter
Twitter is a platform to find out what’s happening in the world. It has 328million monthly active users around the world who consume, create and shareinformation. With over 80% of users on mobile, Twitter wanted their mobile webexperience to be faster, more reliable, and more engaging. The Twitter LiteProgressive Web App combines the best of the modern web and native features. Itbecame the default mobile web experience for all users globally in April 2017.Twitter developed Twitter Lite to deliver a more robust experience, withexplicit goals for instant loading, user engagement and lower data consumption.
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- 65% increase in pages per session
- 75% increase in Tweets sent
- 20% decrease in bounce rate
Nicolas Gallagher, the Engineering Lead for Twitter Lite, notes:
Twitter Lite is now the fastest, least expensive, and most reliable wayto use Twitter. The web app rivals the performance of our native apps butrequires less than 3% of the device storage space compared to Twitterfor Android.
Increasing engagement with “Add to Homescreen” prompt and web push notifications
Mobile Twitter Link
Twitter’s website reaches millions of users, but it’s traditionally beendifficult to re-engage users on the mobile web. After implementing the “Add toHomescreen” prompt asking users to save Twitter Lite to their homescreens,Twitter has seen 250,000 unique daily users launch Twitter Lite from thehomescreen 4 times a day on average.
Mobile Twitter Login
Twitter implemented web push notifications that work the same as those fromnative apps and arrive even if the user’s browser is closed. The implementationis delivering over 10M push notifications a day.
Lowering data consumption
Twitter Lite uses less data by default, serving smaller media resources andrelying on cached data as much as possible. The PWA also optimizes images tohelp reduce data consumption by as much as 70% as users scroll through theirtimelines. Thedata saver modehelps users preserve even more mobile data by giving them control over whenTwitter Lite downloads media assets.
Reaching a broad set of users is important for Twitter, including those inemerging markets where lower download speeds and less powerful mobile devicesare common. Twitter Lite helps reach this audience more effectively by makingTwitter faster and easier to use in low-bandwidth conditions.
Twitter Lite users benefit from data consumption savings; the PWA is only 600KBover the wire vs. 23.5MB of downloaded data needed to install the native Androidapp.
Nearly instant loading with service worker scripts
First loads for Twitter Lite clock in at under 5 seconds over 3G networks onmost devices, and subsequent loads are nearly instant, even on flaky networks.The app streams the initial HTML response to the browser, sending instructionsto preload critical resources. Resources are broken up into granular pieces sothat the initial load only requires the resources needed for the visible screen.A service worker script caches additional resources, enabling fast navigation toother screens.
Mobile accounts for over 80% of Twitter’s usage, with many Twitter Lite usersreaching the site via 2G or 3G networks. A fast user experience on first loadand subsequent views is essential for enabling users to view and create Tweetsas quickly as possible. Twitter rolled out intelligent loading strategies likeservice workers and parts of the PRPL (Push, Render, Pre-cache and Lazy-load) pattern to dramaticallyreduce load times for both activities. Repeat visits are nearly instant thanksto service worker caching of current views, feed updates, notifications,messages and settings. Twitter Lite users experience a 50% reduction in 99thpercentile time-to-interactive latency and logged in users have a 30% reductionin average load time.
Twitter adopted an incremental approach to leveraging service workers foroffline and network resilience, starting with a custom offline page presentedwhenever a network connection wasn’t available. Next, they transitioned tooffline caching of static resources like CSS, images and JavaScript bundles tospeed up repeat visits. Lastly, they added support for offline caching of theirapplication shell. The result:Twitter Lite boots up in under 3 seconds when a user returns to the PWA, even onslow mobile devices or networks.
Further Reading