The MIXTAPE MONOPOLY system is designed to drive streams and organic conversations.
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WE DRIVE STREAMS for targeted singles by working with the right curators and carefully positioning songs within our own network of Spotify playlists to ENGAGE ACTIVE LISTENERS.
WE CREATE CONVERSATIONS in the most natural way possible: by pushing fan-led comments and feedback through our VIRAL NETWORK. Harnessing the passion and credible conversation that’s coming from fans themselves, our network of hip-hop personalities has the power to kickstart a simple comment into a multi-platform conversation. We then direct conversations from social media back into streaming and video platforms to influence the overall brand and messaging around an artist’s campaign.
The results are MILLIONS OF STREAMS AND IMPRESSIONS.
The MIXTAPE MONOPOLY playlist system works through a combination of playlists that we own and curate, and through us pitching to a wide network of active, relevant curators.
Because these playlists are across a combination of curator, brand and personal Spotify accounts, our system ACTIVATES ALGORITHMIC PLAYLISTS within Spotify, in addition to the firsthand streams from our playlists. When coupled with a campaign through our viral network, we have even more influence on areas of Spotify—such as the Viral Charts.
The MIXTAPE MONOPOLY viral system is designed to drive massive amounts of impressions around fan-led social content. We’ll track down the conversations that fans are having that are best aligned to the goals of the artist team and campaign’s messaging, and we’ll push them through our network of influencers on Twitter, Instagram and Facebook to send a message viral.
UNDERGROUND
Be part of the conversation.
MIXTAPE MONOPOLY UNDERGROUND taps into our curator network to push releases across mixtape sites and apps, including Spinrilla, LiveMixtapes, Mixtape Monkey, Datpiff, and other destinations. We secure promotional and curated spaces within these platforms to make sure your music is heard by the right people.
PRO
Take the next step.
MIXTAPE MONOPOLY PRO distributes your music to all of the major streaming services, such as Apple Music, Spotify, Tidal, Pandora, and beyond, making your music available to the masses and allowing you to build better campaigns, pay yourself faster and run music investments. Our artist relations team can also help you secure playlist placements, and drive the conversations around your music viral for no up-front money at all.
PAYMENT & INVESTMENTS
Fund your music.
Our technology provides powerful analytics and insights around where fans are listening to your music, and uses these insights to allow you to PAY YOURSELF WHENEVER YOU WANT. Daily, weekly, or on-demand, access the money you’ve made whenever you need it. Our investor network also allows you to make portions of your royalties available to private investors while letting you still OWN YOUR COPYRIGHTS, allowing you to access money from future royalties today. Available with PRO distribution only.
Mixtape Monopoly was founded in 2012 by GENIUS as a network of DJS to help break high-quality independent artists across the Atlanta urban music scene.
Since then, Mixtape Monopoly has evolved to become a leading urban-focused music company that provides full stack marketing to independent and major artists, alike. With the right music, we believe that our ecosystem can provide artists with results that they can’t get anywhere else.
We currently deliver smart marketing services in the form of Playlisting and Viral PR to artists, management companies, labels, distributors and agencies, and provide distribution to mixtape sites and mainstream digital destinations.
The type of product you put out can affect the time you spend on each project, how you are received, the cost, and generally everything else. Here are the pros and cons of releasing a single, album and mixtape:Mixtape Pro
Singles Pros:
- Releasing a single can be very quick compared to the other two options as you don’t have to spend loads of time writing and recording 15 or so tracks.
- It’s a lot cheaper as you only spending a fraction of time in the recording booth.
- You can get quick feedback, and any mistakes can be rectified in the next project.
- Singles can be used to test the waters for how well you could potentially do with say an album.
Single Cons:
- People only get to see one side of you as you haven’t got other tracks to show what else you can do (Unless there’s bonus tracks that come with the single).
- You’ll normally have to follow up with another project quickly to stay fresh in people’s minds.
- It’s hit and miss, pick the wrong single and you will get ignored or receive negative press (The first being the better of two bads as it’s easier to bounce back from. Receiving bad press can be very hard to come back from).
Album Pros:
- People generally take the idea of an album more seriously than a mixtape.
- As an album is meant to be all your own material (Rather than using beats and vocals you haven’t got permission to use), you can make money from royalties when your tune is played on legal radio and TV etc.
- People get to see many sides of you as you’ll have different types of tunes on there. If they don’t like one track you get to try and impress them with another one.
Mixtape Productions
Album Cons:
- It’s a lot more expensive and time consuming then putting out a single.
- If your album doesn’t do well you can receive negative press which could tarnish your image. If you release a poor first album, people may not even bother to listen out for your second one, even if it is good.
- Unlike mixtapes all your instrumentals have to be original, so there’s no using other people’s beats. This can take time finding the right backing track, finding the right producer to work with, or making your own beats if you produce or play your own instruments.
Mixtape Pros:
- It is generally seen as being ok to use other people’s beat and sampled vocals on your mixtape, as the main aim isn’t generally to get rich off it, but instead promote your music.
- Using instrumentals other people have already made big tunes with can help people warm to your music quicker. Having a familiar backing track means you have something people already like in your tune, and are more likely to listen to your vocals.
- Mixtapes can be a good way of building your fan base and get your name around before your ‘big release’.
- You can tap into a different market, a ‘underground’ scene that only buys material that isn’t in mainstream shops and is still seen to be ‘cool’.
Mixtape Cons:
- People have a habit of thinking ‘It’s just a mixtape, it doesn’t matter if I don’t put as much effort into it’. DON’T MAKE THAT MISTAKE! At the end of the day, what you put out will represent your music, and people will always judge you on that.
- If you do use other people’s beats or vocals, you can’t claim royalties on your tunes as you don’t own the full copyright. This means you won’t get paid if you tune gets played on legal radio or TV.
- Some people don’t take mixtapes seriously due to there being a lot of poor ones out there (See point one of ‘mixtape cons’ for one of the main reason why).